Lopez Tonight Show | Brainmuffin.com

Lopez Tonight Show

Full Online/Offline Marketing Campaign For Lopez Tonight Show Launch

» Posted by on Mar 8, 2011 in Client Work | 0 comments

Lopez Tonight Show

Lopez Tonight Party Bus Tour

Directive:  To increase show viewership and online mentions/activity for “Lopez Tonight Show launch”

Services Provided:  Strategy, Social Media, Digital Marketing, Offline Execution, Analytics, Touring, Staffing, Wrap Report

With our frequent partner Yardstick Partners we were tasked with making the launch of George Lopez’s new talk show “Lopez Tonight” a ratings success within the 18-36 demographic.  To supplement TBS’s massive ad campaign we created “The Lopez Tonight Party Bus Tour” and sent a bus that doubled as a nightclub to ten cities in six weeks.


A Twitter “Trending Topic” on and off for 6 weeks straight

–  0-5000 Twitter follower in less than 6 weeks with limited Lopez related assets

–  Created such a cult following that the show did segments on the bus itself.  None of this was part of the original plan

–  10 cost free radio promotions negotiated in tour gratis to the client

To learn more see the wrap reports below:

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