Unilever | Brainmuffin.com



» Posted by on Mar 11, 2011 in Client Work | Comments Off on Unilever


Axe digital marketing campaign

Directive:  Increase brand mentions/engagement across the internet, increase video viewership and share counts to Axe “Clean Balls” video.

Services Provided: create a concept, execution strategy, analytics project manage and deliver an easy to understand “final wrap report” for the client.

Frequent partner Campus Socialite Media tapped BrainMuffin to help client Unilever digitally market their massively successful Axe brand.  The client asked for a digital strategy to supplement their wildly loved Axe marketing videos. With CSM’s help, BrainMuffin created a four-pronged strategy that connected the Ace videos with their target demographic at a high rate with measured context.  To learn more browse the “case study” below: