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Client Work

Googi’s textPlus Study Group Campaign

»Posted by on Mar 11, 2011 in Client Work | Comments Off on Googi’s textPlus Study Group Campaign

Googi’s textPlus Study Group Campaign

Googi textPlus Study Group Campaign Directive:  To find the most common use case scenarios for their hit iPhone application “textPlus.”  BrainMuffin was also tasked to find the best way to mobilize college students to create “text groups” across Southern California campuses. Services Provided:  User Research, Strategy, Street Teams, Digital Marketing, Analytics, Wrap Report With hand-held Flipcams and our database of qualified street team members, BrainMuffin staffed four street members at colleges all across Southern California (UCLA, USC, CSUN, Loyola, Southwestern, Occidental, Otis, FIDM and SMC).  There we filmed students as they answered an array of questions supplied by the client about their texting and communication habits.  At the end...

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Stubby Dog

»Posted by on Mar 11, 2011 in Client Work | Comments Off on Stubby Dog

Stubby Dog

Stubby Dog Project: Stubby Dog Organization “viral education.” Services Provided: Strategy, Analytics, Creative, Execution, Digital Marketing, Wrap Report The Stubby Dog a non-profit, focused on changing the public perception of the pit bull dog breed.  The directive was to find a way to measurably change the “sentiment” of online conversations around pit bulls from good to bad in a low, overhead way.  The project was done pro-bono. Using our analytics program we tracked the terms “pit bull” and “dog fight” for two weeks looking for discernible trends in usage.   After deciphering a clear pattern we created a set of twenty unique “LOL Bull” pictures” pictures in the same style as the very popular “LOL Cat”...

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The Campus Socialite

»Posted by on Mar 11, 2011 in Client Work | 0 comments

The Campus Socialite

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The Meltwater Group

»Posted by on Mar 11, 2011 in Client Work | Comments Off on The Meltwater Group

The Meltwater Group

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Unilever

»Posted by on Mar 11, 2011 in Client Work | Comments Off on Unilever

Unilever

Axe digital marketing campaign Directive:  Increase brand mentions/engagement across the internet, increase video viewership and share counts to Axe “Clean Balls” video. Services Provided: create a concept, execution strategy, analytics project manage and deliver an easy to understand “final wrap report” for the client. Frequent partner Campus Socialite Media tapped BrainMuffin to help client Unilever digitally market their massively successful Axe brand.  The client asked for a digital strategy to supplement their wildly loved Axe marketing videos. With CSM’s help, BrainMuffin created a four-pronged strategy that connected the Ace videos with their target demographic at a high rate with measured context.  To learn more browse the...

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Lopez Tonight Show

»Posted by on Mar 8, 2011 in Client Work | 0 comments

Lopez Tonight Show

Lopez Tonight Party Bus Tour Directive:  To increase show viewership and online mentions/activity for “Lopez Tonight Show launch” Services Provided:  Strategy, Social Media, Digital Marketing, Offline Execution, Analytics, Touring, Staffing, Wrap Report With our frequent partner Yardstick Partners we were tasked with making the launch of George Lopez’s new talk show “Lopez Tonight” a ratings success within the 18-36 demographic.  To supplement TBS’s massive ad campaign we created “The Lopez Tonight Party Bus Tour” and sent a bus that doubled as a nightclub to ten cities in six weeks. Highlights: – A Twitter “Trending Topic” on and off for 6 weeks straight –  0-5000 Twitter...

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